Many big brand success because they success builds confidence in the hearts of consumers. They not only do branding without content, but branding with character. There is something that brands it gives to its customers that add value in the relationship between the brand and its customers.
Personal Touch
One example of a successful brand in personalizing is Amazon. Amazon is known as a shopping site that expertly customize to customer needs. Every customer who is registered in the Amazon will be treated in accordance with the needs and character. Measures provide specific product recommendations to customers with specific needs made by Amazon. With personalization and customization, customers feel treated well and intimate. And, this strategy was able to encourage the purchase. The future web business is personalization.